Maybe it's time for human to evolve

During my research for essay, I read a lot of papers about how the Internet is a place for idea generation and how we should let those creation be open. If we argue that those creations are under copyright law and should be protected for idea theft, those papers that I read were saying the opposite way. Every idea was built on others. Standing on the shoulders of giants, we can see further view. In the coloborating era like what we are living in now, we are all potentially a giant to others and vice versa.
As the Internet evolved, people are earging to go online, entertainment and information companies, here I refered to music, moives and the publishing. They are crying out loud saying that ther are victim from profit losses becuase of the online piracy. Again, how did their profit come from? From selling those products, from royalty. Of course they feel threat from profit loss due to the sharing culture of the Internet. I am not saying that I don't respect those interlectual property, instead, I am trying to think of a practicall way as a win win situation for those providers and users.
Our brains have been " copyrighted" for so long that it is sometimes relatively hard for us to think outsid the box. The Internet has evolved in a light year pace and has either drag or force our old producers to accept this new medium as another channel for distribution. However, if the we humans still stay in the same profiting logic, there's no way we can gain from this strong digital tide.